Legal
Privacy Policy
Last updated: May 2026
Overview
UTBC Media ("we," "us," or "our") operates utbc.live and related services. This Privacy Policy explains how we collect, use, and protect your personal information when you use our platform. By using UTBC Media, you agree to the practices described in this policy.
Information We Collect
Information you provide directly
- Account information: name, email address, username, and profile photo
- Payment information: processed securely by Stripe — we never store your full card details
- Communications: messages sent to our support team
Information collected automatically
- Watch history and viewing duration on events
- Device information, browser type, and IP address
- Pages visited and features used on our platform
- Cookies and similar tracking technologies (see Cookie section below)
Information from third parties
- If you sign in with Google, we receive your name and email from Google
- Payment processors may share transaction status with us
How We Use Your Information
- To provide our services: Account creation, PPV purchases, event access, and watchlist functionality
- To process payments: Purchase confirmation, refund processing, and billing history
- To send notifications: Purchase confirmations, event reminders (if opted in), and platform updates
- To improve our platform: Analyzing viewing patterns to improve recommendations and content
- To ensure security: Detecting and preventing fraud, unauthorized access, and abuse
- To comply with law: Responding to legal requests and meeting regulatory obligations
Cookies and Tracking
We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how our platform is used. We use the following types of cookies:
- Essential cookies: Required for login, purchases, and core platform functionality. These cannot be disabled.
- Analytics cookies: Help us understand how visitors use our platform so we can improve it. You can opt out.
- Preference cookies: Remember your settings and preferences across sessions.
Sharing Your Information
We do not sell your personal information. We share your information only in the following circumstances:
- Service providers: Stripe (payments), Supabase (data storage), Mux (video streaming), and Resend (email). Each is bound by their own privacy policies and data processing agreements.
- Promoters: Aggregate viewership data (not personal information) may be shared with event promoters for reporting purposes.
- Legal requirements: When required by law, court order, or to protect the rights and safety of UTBC Media and its users.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Data Retention
We retain your account information for as long as your account is active. Purchase records are retained for 7 years for tax and legal compliance. Watch history is retained for 2 years. You may request deletion of your account and associated data at any time by contacting us.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict certain processing of your data
- Receive a copy of your data in a portable format
- Withdraw consent for marketing communications at any time
Children's Privacy
UTBC Media is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.
Security
We use industry-standard security measures including encryption in transit (HTTPS/TLS), encrypted data storage, and regular security reviews. However, no system is completely secure. We encourage you to use a strong, unique password and enable two-factor authentication when available.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our platform. Your continued use of UTBC Media after changes take effect constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us at: